Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business. John Newhouse, Author. Knopf $ (p). Boeing Versus Airbus has ratings and 30 reviews. John Newhouse delivers a thorough and thoughtful analysis of the airline industry from the suppliers to. In this getAbstract summary, you will learn: How the world’s two largest passenger aircraft manufacturers, Boeing and Airbus, compete;; How they are organized;.
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Lots of good information on the air-frame and aircraft industry, but was difficult to follow at points. Showing of 3 reviews.
Always of interest, the battle between Airbus and Boeing is fascinating reading for an aviation buff like me. Account Options Sign in. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air. To see neahouse your friends thought of this book, please sign up.
Jan 16, Pages Buy. May 17, Alex Moskalyuk rated it it was ok. Wilfred John Newhouse was an American journalist and author.
Lists with This Nfwhouse. Generally speaking, this book attempts to gives both sides a fair review but comes off as unabashedly pro-Boeing.
He lives in Washington, D. But overall, the author tries and succeeds to portray a balanced view of the competition between the two giants of the commercial aircraft production industry.
There are no discussion topics on this book yet. Page 1 of 1 Start over Page 1 of 1. At times repetitive and superficial. Now, after years of heated battle newhousr mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan.
That said, the author makes a good point that well-run companies typically need a visionary leader where the buck stops, rather than a operating committee where the blame diffuses too easily. As on reading through it, it does seem to be a bit like a number of articles string together. May 14, Vinay Mehta rated it liked it. Apr 26, Kathy D rated it it was boeng. He examines the critical issues that Boeing has faced in recent years, including its difficult merger with McDonnell Douglas, its controversial move from Seattle to Chicago, and a series of corporate scandals that made front-page news.
Unfortnately, for him, only one of these forms really work in the printed form of a book, and it isn’t the “play-by-play” form likened to calling out a football game.
Boeing versus Airbus by John Newhouse | : Books
Jan 16, Czarny Pies rated it liked it Recommends it for: It is so lacking in cohesive organization that the last section of the second chapter reads like the end of the book for example. The Big Book of Airplanes. Top Reviews Most recent Top Reviews. See all free Kindle reading apps. One person found this helpful.
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Boeing versus Airbus
Knopf first published January 1st Other editions – View all Boeing Versus Airbus: Also, while the book mentions that obeing A killed the line and gives some insight into howI would have liked some more info on that particular topic – its a pretty big story and seemed like an afterthought more than a main topic. Goodreads helps you keep track of books you want to read.
How Boeing Defied the Airbus Challenge: Incorporating interviews he conducted throughout the industry—with everyone from company leaders, past and present, and Wall Street analysts to design newhoouse and factory workers—John Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. Trivia About Boeing Versus Air I found the structure of the book, where each chapter is based on a business or management theme, very hard newhousd follow as each chapter covered the same years from a different perspective and events that were referred to verssu the early chapters were only explained in later chapters.
Jul 27, Kash rated it did not like it. The rivalry between Boeing and Airbus has certainly been interesting. Aircraft Industrial culture is depicted in very beautiful words.
The Ultimate Book of Flight. I got stuck on many a sentence trying to figure out what the author was attempting to say. I’m glad I read it, but I’m also glad I spent less than a day on it. Interestingly, this books newhiuse coincided with a number of cancelled orders for Airbus’ A